W. David Marx

"An examination of how individuals strive for social status and how this creates our culture as a whole Contrary to belief, status signaling isn't just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It's what's behind "cool" and what drives fashion, music, food, sports, slang, travel, hairstyles, and...